Papaya Agency

It has been a wonderful experience working with Papaya! The team have done an excellent job by reaching consumers and trade, promoting Australian Farmed Barramundi over the past three years. Through the first National Barramundi Day and chef engagement programs, we’ve driven new sales and increased awareness with the media, public and restaurants. In fact, over 200 Australia’s best chefs and 75% told us that they would put Aussie barra on their menus in the next 6 months.

We’ve had the pleasure of working with Catherine, Liana, Maddy and the Papaya team for over a year now for some of our Digital Marketing Strategies and PR campaigns. When opening our brand-new venue mid-2019, Papaya did an excellent job in reaching out to media publications and influencers to get the Union Place Hotel brand and name out there. We had a very successful launch and we accredit Papaya for their help in promoting the venue. Liana has great communication skills and is very easy to work with. Maddy is an amazing photographer and we have used her on many occasions to gain more content for social media and our websites. Finally, Catherine has been a great assistance to us and we have learnt some valuable skills off her that we still put into practice today. We would highly recommend this team for all unique Branding, PR and Digital requirements.

We worked with Papaya on the launch of El Topo Cantina in Southwest Sydney. At short notice, I was incredibly impressed how the team pulled together a successful launch campaign across social media and PR. In a few short months, we had over 1,000 locals on our social media channels, plus articles in Broadsheet, Concrete Playground, Daily Telegraph and Urban List. They also built a database of over 100 local community groups and businesses which resulted in a launch event so successful we ran out food in the venue (a good problem to have!) They managed to secure an extremely valuable cooking segment on Channel 7 to promote our day of the dead party and the venue has been listed as one of the top Mexican restaurants in Sydney! Great team, responsive and easy to work with.Damian BurcherEastern Hotels Group General Manager - Western Venues

We have been working with Catherine, Liana and the Papaya team for over a year now for all our PR and Digital Marketing Strategies. Our relationship has been a close collaboration of Ideas, planning and activations and we consider Papaya an extension of our marketing team. This hard-working team know the Food & Beverage industry and relevant media inside and out. Their creative drive, topped with willingness to go above and beyond the scope of the project has been played an essential role in the development and implementation of all our marketing plans. I would Highly recommend this team for all unique Branding, PR and Digital requirements.

We engaged Papaya as our PR agency to support with the public relations and social media marketing launch campaign for our corporate rebrand to Woodward Foods Australia. This included launch of our Finest Beef, Natural Beef and Prime Lamb product brands and our Long River Pork brand. We were very happy with the team’s support, professionalism and creativity in the delivery of our program. The attention to detail was fantastic and they are a fabulous company to work with.

Papaya managed the launch of a new product range, Perfectly Balanced, in partnership with us. The range features Aussie favourites like chipolatas, meatballs and skewers infused with nutritious vegetables such as sweet potato and carrot. Papaya brought the product to life through recipe research, a stunning recipe shoot and PR campaign. The professional team pulled off studio quality & styled imagery within a short time frame at extremely good value. We are delighted with the natural imagery and weeknight friendly recipes which look great in media and across our social media channels.

It’s so rare to find an agency with such a diverse skill set. Papaya launched three new venues at The Oaks with a three phased PR strategy and I’ve received excellent results. They transformed our social media presence and secured outstanding coverage in Broadsheet, Urban List, Concrete Playground, TimeOut and Good Food. The social campaign secured remarkable increases to reach, engagement and website clicks each month. Since the PR and social media campaign, there has been a high influx of visitors and I'm very happy with the ROI. The in-house photographer also knows the type of photos that media like and now I have a complete photo library of beautiful images!”

We have been working with Papaya for just over a year. They are a practical, commercially minded agency that can work with agility to get results. We have been so pleased with our coverage gained across a number of projects – a couple of these have been interstate and Papaya have been able to secure publications while based out of NSW. No job too big or small – Papaya see opportunity and deliver. I’d be happy to recommend Papaya to any business wanting to reach more people and make a difference.

It has been a pleasure working with Papaya! The team worked with us on a retainer basis to help launch our rebranding and a few new products! We received some great results as they secured some outstanding coverage in Better homes and gardens, drinks trade, Herald Sun, Who magazine and the list goes on! A lovely and warm team to work with, I highly recommend!

Highly impressed with this boutique agency. Papaya was selected from nine agencies to lead our marketing. Our needs covered everything from design, to a new website, to B2B direct engagement, PR and social media prowess. With a fantastic skill set from a boutique team, they established a three year program that has so far seen everyone from Alan Jones to hatted chefs calling Australians to “Ask For Aussie Barra” just after just a year.The team connected with some of Sydney’s most influential chefs, wrote, shot and produced a digital recipe book. In just a few months, the digital recipe book has been downloaded over a thousand times. In fact, the results of the campaign were so strong, we went on to win a national award for the program.Overall, Papaya is genuinely invested in their clients’ success and will move mountains to have an exceptional impact on their bottom line. The team’s contacts, energy, professionalism and value are second to none.Jo Ruscoe