Principle Design

Principle Design's work on my side-project website was stellar (hence the five stars!). Throughout the process (from initial contact, to developing the concept and design of the website) the entire team was a pleasure to work with, responsive and professional. Most of all, the website looks amazing and is very user-friendly. I highly recommend the team at Principle Design.

Very happy with our brand style guide and logo that PD put together for our new fitness studio. Highly recommend their work.

We really enjoyed the process of completing our brand refresh with the team at Principle. Very happy with the outcome.

Sash and the team at Principle Design are AMAZING! They were incredible to work with throughout the process of our rebranding and new website design. From concept to completion their attention to detail and creativity is extremely impressive. They are a super friendly team and I loved collaborating with them on our project. If you need a design team these guys are it! Thank you Sash & the Principle Design team!

Sash Fernando and The Team at Principle Design were amazing to work with. They listened to us and then took us further. They captured our values and call to action in compelling text and images. We throroughly recommend them.

When it comes to strategy, branding, and website design, Sash and the Principle Design team would be my first choice every time!The team knew how to work with our visual elements to create a website that showcased our best assets without clutter or pretension. They guided us through the technical process, so we felt included every step of the way.Their branding expertise is second-to-none. Principle Design made it their mission to understand our business - who we are, what we do, and even where our business is headed - and the brand they created for us pays testament to this. Our new brand is sleek and unassuming, which allows our 3D design work to speak for itself. What you have created for us is so much more than just a logo.Thank you, Sash and everyone at Principle Design, for truly understanding our brief and having all the right questions at the ready! You have helped us grow as a business.

Sash and the team are just spectacular.They produce such quality work, really listen to their clients and have a very quick turnaround.All this and the fact they are such lovely people makes them an obvious choice when you are looking at a design firm.

Principle Design put thought and care into every element of design. It's been a pleasure to work with them both on our own brand and on many joint projects. If you're after a design agency who will help you leverage your brand through beautiful design and market leading strategy look no further.

We've worked with Principle Design on numerous projects and love not only their exceptional creativity, but importantly the insightful brand strategy that sits behind their work. It's always a pleasure collaborating with Sash and his creative team.

Principle Design has spent the last 2 years guiding our company through a full rebranding, website and marking strategy. Sash and the team have delivered a polished tier 1 level of branding and our company has gone from strength to strength since the transition. The Principle Design teams professionalism and friendliness gave us confidence in our branding strategy throughout the process. Can’t recommend them highly enough.