Cunning Solutions

Kristina has nurtured us through a difficult growth phase. We knew we needed to implement a CRM and Social Media Strategy but had no idea where to start. Christina worked with our entire staff to understand our current business processes and where choke points were that limit our growth and where things can be automated. We now have a fully documented business process and a clear understanding of hand off points between team members. The benefits of this has been team members find it easier to do their jobs because they just follow the process flow.I am not a great fan of spending a lot on traditional marketing and ads as I do not think that the scatter gun approacj is measurable or great value. We have been able to ramp up targeted marketing because have it connected into the quote and delivery process, so we can easily measure the results.We have found that setting up a CRM that suits our business has automated a lot of the previously manual tasks and emails, freeing up staff to deliver better customer service. We would not have achieved the same result if we had of done it ourself inhouse with out professional help.Some of the imediate benefits areGreater visibility and tracking of where things are up toMaking sense of all the marketing/website/CRM tech bits so that the team understand and can use itClear processes, andBeing more connected with potential clients.