Advertising Advantage

I have dealt with Advertising Advantage for over 10 years. They have given my business a significant competitive advantage over my competition; I have used there services for numerous businesses, as well as recommended them to many of my business friends that have obtained similar success in their industries.

These guys have registered a domain name that is an exact match of our company name, and of our brand. We would like to use it and are even willing to buy it off them however they never respond to our attempts to contact them about it. Happy to clear this review if we can resolve this issue. It seems silly to me since they cannot use it.

My client and I engaged ADAD Sydney to run TV media advertising for 1 month. This test did not go as expected. That is OK, we understand there are no guarantees.But… the Account Director handling our campaign suggested certain outcomes pre-sale. Some figures were thrown on the table that surprised and excited us. When things did not go as planned, evident few days into the campaign, and I spoke to the Account Director he suffered from a bizarre case of amnesia. He did not remember any of the 3 main points or promises that got us over the line. I must admit, at this point, that I was informed by the Account Director that he did not appreciate my tone and that my approach was not constructive. I accept that, it's true. When later on my client formulated our concerns in writing we were told to refer to the approved agreement and brief to establish what was bought and agreed upon. Ha ha, smiley face.ADAD came recommended and we were informed their experience in the matter is second to none, they endeavour to give us the best possible chances of success. Unfortunately the market did not react positively to the value proposition, it did not resonate enough with the targeted audience in this instance. We know it is beyond ADAD’s capability to change such an outcome nor accurately forecast such a scenario. ADAD never focused on finding the weakness within the strength of a strong competitor though, rather chose differentiators that not necessarily are within the attention nor interest of the audience.As an aside we did not think the creative was the best possible standard. We do understand though the resources at hand were limited. Also post-campaign we were not convinced the selected media mix reached the indicated target market. Certainly the target market have not reacted to the value proposition as expected.ADAD are no different from any other agency or business; they are only as good as the people who work for them.

Great place to work. Great team.

We've been with ADAD for close to two years and I see them as an extension of my own team. They're professional, easy going and fantastic to work with. Time and time again they continue to exceed our expectations from creative to execution.

As a former long term client I found ADAD to be the customer acquisition experts using accountable brand responsive communications

I have been a client of ADAD for the past 6 years. ADAD are a great agency to work with both for TV ad creative and media buying.Their TV ad production is very professional, creative and flexible enough to embrace tweaks to the production when needed. The end results are on target with strong cut through. Later iterations when the ads need to be refreshed are always of a high quality and build on the story already established.Media buying is very competitively priced and the team are always open to amend the purchase strategy for the best results. ADAD also proactively monitor the networks' delivery on media buys and will follow up with the networks whenever something goes wrong - which happens occasionally. ADAD will negotiate with the networks for additional airtime in these situations, ensuring the campaign is as successful as possible.A great team of experts to work with, with good communication, commitment and results driven.

Great TV agency with years of experience in running successful TV campaigns. A pleasure to work with!

Having started to work with ADAD, I must say that I enjoy every aspect of working with them on our TV campaigns. Coming from a highly regulated industry, it is refreshing to see how ADAD positively takes on the challenge of helping promote our brand through simple but powerful creative driving brand recognition and value.

Been with ADAD for 4+ years. Using their brand response approach we have delivered significant market share and profitability gains over this period. A great team to work with.