Caravan Creative

I participated in the Caravan Creative Signature Style Strategy for July 2021 in order to strengthen my Instagram presence and I highly recommend the program. Joanna brings a pragmatic approach to social media marketing, dispelling mystery and replacing it with a step-by-step framework. Beginning with brand identity and positioning, participants are empowered to identifying their ideal customer and, then, craft stories and content that will attract and retain them. These 'big' concepts are augmented with practical how-to knowledge and Joanna's personalised input and ideas. The groups are small allowing for cross-pollination of ideas, information and support, while allowing space to interact with Joanna. The zoom sessions included time to begin foundational work and ask questions, and participants were encouraged to continue the work in their own time. Joanna made herself available between sessions via a private Facebook group, email and DM, and her presence and support on Instagram was like having a cheerleader! Weekly challenges encourage participants outside their comfort zones, in solidarity with the rest of the group. The program is an effective way to tackle social media marketing head on while having a red-hot-hoot of a time!

I’m a Melbourne based designer and launched my recent collection with an online event. Having Joanna from Caravan Creative work with me to make this event come to life was invaluable and so rewarding. I particularly appreciated her attention to ensuring all my clients were regularly informed with varied details of the event from the lead up to the event and following. Her care, thoughtfulness and professionalism was deeply appreciated and needed! Thank you, Joanna!

In late August/early October 2020 Joanna worked with me to create a live online showing of my new ready-to-wear summer collection High Spirits. Normally an IRL event, we had to think of a new way of presenting the work due to the pandemic lock down. We brainstormed ideas, I found Joanna's input to be invaluable. We held two successful online events and the feedback was that they were very much enjoyed. We not only met the sales goal but we exceeded it many times over. Joanna was the producer and her attention to detail was flawless. Nothing went wrong during either of the collection previews and clients who spend their working days on Zoom commented how polished each event was. I highly recommend Joanna for her creative ideas and digital nous.

Joanna at Caravan Creative has given me great advice and encouragement on growing my email list, improving my socials and generally lifting my marketing game. Before working Joanna I had no marketing strategy and my customer engagement on SM was haphazard at best. I now have a marketing strategy, a larger email list, and a much more engaged following.

The time spent with Joanna and Caravan Creative has been incredibly valuable as I bring my brand to life.The content is easy to consume and implement and it available along with a recording of each session , templates, instructional documents etc to download so I can come back to it as a reference when needed. Each stage of the 6 week journey focuses on a different aspect required to bring your social media strategy to life, a process which is repeatable each year as you may want to review your business and tweak your approach based on market feedback and other metrics.Joanna is very friendly, flexible and accommodating and I never felt rushed or without support. In fact, I would say Joanna goes above and beyond in this regard and even offers support after the course to ensure you are able to implement your strategy. I feel like I've added a business ally, friend and supporter of my brand after engaging Caravan Creative, not simply a course. Joanna is also constantly looking to enhance the course and update it with new content as shifts in the social platforms occur which I also feel is testament to her commitment to the success of the sustainable fashion brands she chooses to work with.Ultimately you get expert tutorial from someone who has tried and tested practices, starting with your strategy, identification of your customer and applicable messaging, establishing your social platform presence and all the hidden tips and tricks to maximise your following and engagement, a social media plan, email marketing and nurture sequences and so on. It really is a great way to cut through the noise and unlock the secrets of social media platforms with guidance from a true professional so you can can optimise your time, costs and speed to market.I would highly recommend Caravan Creative to anyone looking to bring their brand to life through social media...in fact I have already purchased their new Instagram Reels focused course without a second thought and am super excited to unlock the value inside.

I had been feeling totally uninspired with my instagram and wanted to rejig things - I needed to know how I could make it work better for me. Joanna's Instagram Audit was exactly what I needed! Brilliant advice, delivered thoughtfully and comprehensively. Highly recommended!

I spent an hr 1-1 with Joanna which was valuable and very insightful. She was succinct and crystal clear with her information, providing me with the confidence and knowledge to launch my product into the world, via social media. She has a wealth of information in this area and many tools and strategies up her colourful and playful sleeve! Was great working with her. Lisa Iurada, Cocoon Styling

Joanna at Caravan Creative has developed and implemented a social media strategy, grown our database and connected with new customers resulting in increased sales for our retail womens fashion product and a better understanding of who our customer is. Easy to work with and flexible.

I did the Caravan Creative Signature Style Strategy one-to-one program and LOVED it! I learned so much from Joanna. I thought I was reasonably social media savvy, but this course really highlighted the importance of having a solid strategy, and how to implement it successfully. I still reference the course material, and I can hear Joanna’s voice when I don’t put a CTA in my post! Highly recommend this program, especially to those without social media or marketing backgrounds.

I had a great chat with Joanna, she generously shared loads of knowledge about improving my Instagram and Website accounts. This was followed up with a detailed email reiterating points discussed and links to other helpful resources. Wonderful! Thank you Joanna!